pretty nice

Solo writing studio for impact-first brands.

Hi, I'm Maxim.
I write copy that's both pretty and nice.

hello@prettynice.fyi

Selected Work

EcoFlow

EcoFlow

Brand Story

Crafted a compelling narrative that increased conversion rates by 32% and established a distinctive voice in the sustainability space.

Mindful Health

Mindful Health

Website Copy

Reimagined website messaging that clarified complex health concepts and drove a 47% increase in newsletter signups.

Terra Collective

Terra Collective

Email Campaign

Developed a 5-part email sequence that generated $124K in revenue and established a new product category.

Horizon Education

Horizon Education

Landing Page

Created conversion-focused copy that simplified the enrollment process and increased qualified leads by 58%.

How we make your mission magnetic

1

We find your story

Every impact brand has one thing competitors can't copy. It's not in your pitch deck. It's in what you believe. I'll dig until we find it.

2

We make it sing

Good copy informs. Great copy transforms. Headlines that hook. Stories that stick. Words worth stealing.

3

We make it scale

One great piece is luck. A system for creating it? That's an advantage. Let's build your voice.

"

Maxim transformed our mission from a 40-page strategy deck into three sentences that made our investors lean forward. That's talent.

Sarah Chen
CEO of ClimateCore
Maxim

That's me, Maxim

Let's make pretty nice stuff together

Tell me about your beautiful mission that deserves beautiful words.

Talk pretty to me

Send over your most challenging page – I'll tell you three things that could make it better. No charge. No catch. Just because I'm nice.