Single-headed writing studio for impact-first brands.
Hi, I'm Maxim.
I write copy that's pretty and nice.
Some of my nicest
Tibber UX Optimization
UXSimplified complex energy offer to boost mobile subscriptions on homepage by 45%.
Dikkie Dik 3
Story DevelopmentCo-developed storyline and dialogue for the beloved Dutch children's animation film series.
Tibber Solar Campaign
Performance MarketingDeveloped concept and copy to deliver 87% more subscriptions than target at half the cost.
REL Video Series
Educational ContentScripted YouTube series to help Dutch people save energy, generating 39.7K+ views.
The process
The listening
Let's get to know you and your brand. I'll ask you questions until I figure out what makes you you, and why that matters.
The trenches
I disappear into the trenches of Reddit, Trustpilot or wherever your people are to find out why they should care about you.
The writing
Loaded with fresh insights, it's time to put the pieces together. I'll write up whatever you need to say in the prettiest possible way.
The delivery
After two weeks, you can expect your new key landing page that reflects your new positioning. Ready for a/b testing!
Maxim transformed our mission from a 40-page strategy deck into three sentences that made our investors lean forward. That's talent.
That's me, smiling naturally
Let's make something nice
But we can start with hello.
HelloWanna try me? Send over your most challenging page, and I'll give you three ideas to make it better. For free.